A private Slack community of 400+ lawyers and law firm teams.
You don't know what you don't know.
Somebody in here does.
Start here
The Community
First week free.
Save $50
- The community Slack
- Monthly AMAs and Office Hours
- The recording library, after week one
- Ryan McKeen's book, How to Build a Law Firm
Nothing charged until day 8 · Tax added at checkout
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Community Plus
Fix some problems right away, too.
Community included
- Everything in the Community
- Ready-made Claude skills that help you fix six firm problems, with step-by-step guides (or no-AI templates)
- A new skill kit every quarter
- Masterminds with the Best Era team
- 10% off Best Era events
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Nobody hands you the manual for running a firm. Some people in here wrote their own. Plenty are still writing theirs, and they're glad you asked, because now they don't have to. You're not the only one figuring it out. It happens to live in Slack, but the people are the whole point.
referrals in the last 90 days
owners, lawyers and law firm teams
to a first reply, usually
messages a week
What you actually get
Ryan and the team, in the threads
They're in there most days. There are also monthly AMAs and Office Hours every other week, and Office Hours are never recorded, so you can ask the real question.
Referrals from people you'd send a client to
48 attorney-to-attorney referrals in the last three months, and the referral channel is where a lot of them start.
A Slack that answers
Owners, lawyers, paralegals, marketers and ops people. Everyone asks and everyone answers, including the quiet ones.
An AI room for wherever you are
Start in #ai-101, or jump into the deep end if you're already building. Claude skills, prompts and shortcuts get shared the day they work.
Two and a half years of recordings
Every AMA and workshop we've recorded, all in one library.
A Director of Community who knows your name
A hello by name, a nudge to the right channel and a check-in if you go quiet. You can lurk as long as you like. Post when you're ready.
What we hear most from members
What members say it fixes
Hospitality, in practice.
You won't be left to figure it out.
A real hello.
We say hi by name and walk you in.
Personal guidance.
Where your questions belong, based on what you do.
A 15-minute call.
With your Director of Community, when you're ready. You pick the time.
Your first post.
Somebody replies, and just like that it's your room too.
How we're different
We trade tips, and we also ask what all of this is doing to the work, and to us.
We talk about AI, all of it.
What worked, what broke, and how a profession built on judgment should use it.
We're pro-human, and we say so.
Fair pay, hiring people who don't look like you, and firms that don't run on burnout.
We share what's working.
A Claude skill, an intake fix, a tool worth the money. It lands in the channel the day it works.
Honest, a little unruly, good company.
Say the hard thing, help the person who said it, and what's said here stays here.
Who's behind this?
Ryan, Allison and Brittany grew Connecticut Trial Firm from 3 people to almost 40, and Marisa spent ten years as a paralegal before starting Para Era. Zosia runs this room (and builds backyard installations for birds and squirrels), so she'll know your name.
Good questions
Before you join
Who's in it?
Law firm owners, lawyers and the people who keep their firms running: paralegals, marketers, ops folks. Solos and growing firms, across practice areas like PI, family law, immigration and estate planning. Every new member is checked before the Slack invite goes out.
How much time does it take?
As much as you want to give it. Plenty of members read it Friday at lunch and post when they have a question. Lurking counts.
I'm a solo. Is this for me?
Yes. You'll find people who started right where you are, and people a few steps ahead who are happy to tell you what they'd do differently.
Can my team join?
Yes. Email zosia@bestera.com and we'll sort out seats for your team.
What happens after I sign up?
We check that you're a lawyer or on a law firm team, and your Slack invite lands in your email within one business day. Then we say hi by name and help you find your way around. The recording library opens after your first week.
How do I cancel?
Email zosia@bestera.com before your renewal date. The full terms are in the fine print below.
The fine print (it's short, promise)
Ryan wrote these. He's much nicer than the rules sound.
- No assholes.
- Lawyers and law firm teams only. We check every new member before the Slack invite goes out. Vendors, there's a door for you below.
- What's said here stays here. Office hours are never recorded.
- Say the hard thing. Help the person who said it.
- The Community: one-year membership, $42 a month or $454 up front. Courses are sold separately.
- Community Plus: $1,500 a year for the Community and Plus together, annual only. It's charged at checkout, opens as soon as you're approved, and renews each year unless you cancel before the renewal date.
- Your Slack invite lands in your email within one business day.
- Tax is added to each charge. To cancel either membership, email zosia@bestera.com before your renewal date.
- We don't poach from Jay Ruane's Criminal Mastermind, Lawyerist, Maximum Lawyer or Fireproof. Keep those, and join this too.
- Break the rules and we cancel your membership, no refund.
Not in a law firm, but you live in legal? There's a door for you: the Trusted Partnership Program. Schedule a call →