Best Era

The Best Era Catalog

Everything we make for law firms.

And when you'd actually want it.

Everything we make for law firms is on this page, and each button takes you right to it. Up top, there's a short guide to where to start, based on what's going on at your firm right now.

Where do I start? → Just show me everything

Want to talk through some of your options? Schedule a call with us here!

The five-person Best Era team leaning on a metal sculpture
Not sure which fits?
Schedule a call!

What's going on right now?

Find the line that sounds like your firm this month. Each one points you to the thing we'd reach for first.

You have a question and nobody at your firm knows the answer.

Start withBest Era Community

The same problem keeps showing up, and you're ready to fix it.

Start withCommunity Plus

You're about to hire someone.

Start withHiring Assessments

Things fall apart when you (or anyone) take a week off.

Start withLaw Firm Operations 101, or have us do it with Systems and SOP Creation

Your team isn't sure where the firm is going, or planning season is coming up.

Start withVision & Values Accelerator, the 2-Day Intensive, or meeting facilitation

You're guessing what clients think, or not enough people know about you.

Start withFocus Group Engagement, Marketing Engagement or Best Era Newsroom. Want it in-house? How to Create Your Brittany

Your paralegals want to use AI, or leads slip through the cracks at intake.

Start withAI Empowered Paras or the Para Era Intake Reset

You're going big and want us in your corner all year.

Start withPinnacle Partnership

Help that sticks around.

The things you keep all year, so help is there whenever something comes up.

A puppy asleep on a pillow at AI Era 2.0

Actual puppy from the puppy area at AI Era 2.0.

First 7 days free

Best Era Community

Our Slack, full of law firm owners and their teams. Ask a question and someone usually answers within a few minutes (really). You also get every past AMA recording.

"A lot of people in this space gatekeep information to try to get you to purchase something else, which is not Best Era."Chris Merritt · Google review
Why

You get answers from people who've already been through it, instead of guessing alone.

When

Anytime. If you're new to Best Era, this is the place to start.

$42/month
or $454/year
Pull up a chair →
New

Community Plus

Everything in the community, plus step-by-step help fixing real problems in your firm, and a room of peers every quarter. Already a member? Add Plus for $1,000 a year.

Why

You stop talking about the problem and fix it, with a kit and a room of owners at about your stage.

When

When you already know what's broken (intake, hiring, being the bottleneck) and want to fix it this week.

$125/month
paid annually, with the Best Era Community
Get both → I'm already a member

Hiring Assessments (DISC + Hartman)

Two assessments that show you how a candidate works, before you make the offer.

Why

A bad hire costs months. This shows you how someone works before they're on payroll.

When

After the last interview, before the offer goes out.

$150
per candidate
Buy assessments

Self-paced courses.

$1,997 each, so you can do them whenever (11pm in pajamas counts).

Law Firm Operations 101

How to set up systems so the firm runs even when you're not in the building.

Why

So the firm doesn't stop every time you step out.

When

When you're the only one who knows how things get done, and you'd like a vacation someday.

$1,997
Start the course

Vision & Values Accelerator

Figure out where your firm is going and write it down, so your whole team knows too.

Why

A team that knows where you're headed makes better calls without asking you first.

When

Before a growth push or a round of hiring, or when it feels like everyone's pulling in a different direction.

$1,997
Start the course

Run a High-Performance PI Law Firm

Ryan's playbook for running a PI firm well. He's done it, so it's the real stuff.

Why

It's Ryan's own playbook from building a PI firm.

When

When you run a PI firm, or you're about to start one.

$1,997
Start the course

How to Create Your Brittany

How to hire your marketing person, and then how to train them to run your firm's marketing. We have one, and we highly recommend it.

Why

A trained marketing person in-house keeps your firm visible without you writing every post.

When

When you're ready to bring marketing in-house, or you already have someone and want them doing it well.

$1,997
Start the course

Two books from Ryan.

The easiest way to see how we think before you try anything else.

Ryan McKeenBy Ryan McKeen

The Way

Ryan's short book on how to run a law firm. You can finish it on a flight.

Why

It's quick, and it's the thinking behind everything else on this page.

When

Your next flight, or before you pick anything bigger.

$9.97
Get it on Amazon

How to Build a Law Firm

Ryan's full guide to starting and growing a firm (and keeping it profitable).

Why

It covers the whole road, from opening the doors to keeping the firm profitable as it grows.

When

When you're starting a firm, or yours has outgrown how you've been running it.

$34.45
Get it at Bookshop

Our team, working right alongside yours.

For when you'd rather have us in the room than do it alone.

Opening AI Era 2.0 on stage under a screen that reads Human

Pinnacle Partnership

Our closest partnership. Monthly coaching, five hours of hands-on consulting every month, and our team in your corner all year. For firms going big.

"It's not just academic gymnastics, it's implementation and execution."Rolando · Google review
Ryan McKeenAllison McKeenBrittany GreenWith Ryan, Allison and Brittany
Why

You get a team that knows your firm well and checks in every month.

When

When you're planning real growth this year and want help the whole way.

$7,500/month
Get started →

2-Day Intensive

Two full days with our team working on your firm: vision, values, systems, numbers and a plan. You leave with it all written down, and we check back in 30 days.

"The entire Best Era team quickly understood our strengths and weaknesses. They organized our ideas in manageable and useable ways."Molly Gillis · Google review
Ryan McKeenAllison McKeenWith Ryan and Allison
Why

Two focused days get done what usually takes months of good intentions.

When

When the firm needs a reset, or you're at a turning point and want a written plan before you move.

$16,500
Book your two days

Systems and SOP Creation

We document how your firm works, so things keep running when someone's out.

Why

It all gets written down, and you don't have to be the one writing it.

When

Before someone goes on leave or moves on, or when growth starts breaking the way things used to work.

$15,000
$5,000/month for 3 months
Get started

Quarterly Meeting Facilitation

We run your quarterly planning meeting so you can just be in it for once.

Why

When you're running the meeting, you can't really be in it.

When

Book a few weeks before your quarter ends.

$2,500
Book a quarter

The Way Annual Meeting Facilitation

We run your annual planning meeting so you can focus on the plan.

Why

The year's biggest meeting gets someone whose only job is running it well.

When

A month or two before your year starts, so the plan is ready on day one.

$8,500
Book it

Focus Group Engagement

We talk to your real clients and bring back what they actually think. It's eye-opening (in a good way, mostly).

Why

Clients tell us things they'd never tell you directly.

When

Before you change your marketing or your intake, so you change the right thing.

$7,500
Book a focus group

Marketing Engagement

Help getting found online (AI search too) and picking marketing vendors you can trust.

"You'll never get more for your money than you will with Ryan McKeen, Allison McKeen, and Brittany Green!"Jeff Holm · Google review
Brittany GreenWith Brittany
Why

You get someone in your corner who isn't trying to sell you a retainer.

When

Before you sign with a new marketing vendor, or when you search for your own firm and can't find it.

$3,500/month
for 3 months
Get started

Best Era Newsroom

We pitch your firm's stories to reporters who'll actually care. Start with one announcement, or keep a story going out every month with Momentum.

Why

A real reporter telling your story carries more weight than your own posts, and reporters come back to firms they hear from regularly.

When

When you have news: a new office, a new partner, a new practice area. Go monthly once your first story lands.

$4,500
The Announcement: one story
From$2,500/month
Momentum: a story a month
See how it works

Bespoke Operations & Training

Something specific going on? Tell us and we'll figure it out together.

Why

We build it around your firm instead of a package.

When

When nothing on this page quite matches what's happening at your firm.

Priced to the project
Tell us about it

Training for your paralegals.

From the Para Era team. Pick by how your team likes to learn: on their own time, together in one afternoon, or over six weeks with Marisa.

"I also hired Marisa to help with training a new personal injury paralegal in my firm, and that was a great experience."Jennifer Porter · Google review
Marisa RuaLed by Marisa Rua
The Best Era team with their suitcases outside AI Era 2.0

AI Empowered Paras: The Suite

A playbook, a training deck, a self-check and 23 prompts to get your paralegals using AI.

Why

One price covers your whole team, and they can work through it on their own time.

When

When you're bringing on new paralegals, or want everyone started on AI without blocking out a day.

$1,247
per firm, any number of paralegals
Get The Suite

AI Fundamentals for Paralegals: Team Workshop

Three live hours on Zoom with your paralegal team, plus a prompt kit made for your firm.

Why

Your team learns together and can ask questions as they go.

When

When you want the whole team on the same page in one afternoon.

$4,375
per firm
Book the workshop

AI Empowered Paras: The Program

Six weeks getting your paralegal team set up to use AI well, with a plan for after.

Why

Marisa builds it out with you, so AI becomes part of how your team works.

When

When you have a bigger team (up to 25) and want it set up properly, with a plan for what comes next.

$15,625
up to 25 staff
See The Program

Para Era Intake Reset

The Intake Kit for three people, three sessions with Marisa and a written review of your intake, all in 30 days.

Why

Intake is where a potential client becomes a client, so small fixes there add up fast.

When

When leads go quiet after the first call, or nobody's sure who follows up.

$6,250
Let's talk
Bring a friend, get a gift

Know a firm owner who'd fit right in?

Send them our way. If they join the Best Era Community and stay past their 7 free days to their first payment, you both get a 3-hour mini intensive with our team, all about your firm. On us.

Send them here →
The Best Era team in front of a colorful floral mural

What we teach is what worked.

Best Era started at Connecticut Trial Firm, which grew from 3 people to almost 40. What we teach is what worked there.